Amazon has built up a lot of trust through the years as it’s evolved from digital storefront to ecommerce empire. Now really testing the limits of that believe in with Amazon Key.
It’s a simple enough concept, and it actually solves a problem: The main thing Amazon really does is deliver packages to your doorway, but there’s always the question of what goes on when you’re not home. In many cases, that will package may find a different home if this doesn’t get through your door immediately.
Amazon Key, which includes a sensible lock and security camera, can let the delivery person in your entry way and let you keep an eye on them, through wherever you are. In cities exactly where lots of people live in apartments, the idea provides merit.
It also has plenty of connotations Amazon would like to avoid. The business is already a presence in many families through its Echo devices plus Alexa voice assistant, and Amazon . com Key feels like a bridge beyond the boundary. It also speaks to just how much we are going to willing to allow tech companies encroach into our lives, including in areas where we’d never trust the federal government to intrude.
In this particular week’s MashTalk podcast, the Mashable team unpacks what Amazon Crucial means for the company and tech generally, and answers the question: Is it really worth the tradeoff? We also talk about the company’s now-bloated line of Echo gadgets. Is this really fragmentation, and even when it is, does it matter for a voice-powered gadget like the Echo?
Finally, all of us reveal the gadget you should certainly get this holiday season. Surprise â? really from Amazon.
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