Is hardware really that will hard?
OnePlus pointed towards the borderline-clichÃ© catchphrase, “Hardware is hard” at its event on Thursday night to launch its latest range topping smartphone, the OnePlus 5T. However the company’s own product release routine appears to belie the saying, with the 5T coming a mere five months right after its predecessor, the OnePlus five.
However, if you look at OnePlus’ ambitious launch timeline and consider the opposite â? that hardware is simple â? you’d be jumping to the incorrect conclusion. The China-based company provides simply gotten really good at using its natural advantages (for example, its proximity to prototype services in Shenzhen) to fuel the nimbleness.
OnePlus also makes its reputation as a bold upstart. It doesn’t think in the same new-flagship-every-year-on-the-dot terms as bigger brands such as Samsung and LG. The company simply ships phones when they’re prepared, and the “T” suffix it’s mounted on second-gen releases is an unsubtle drill down at Apple’s biannual “S” enhancements.
Still, are they going too fast, even for an upstart? Such as other mobile manufacturers, OnePlus has already established some optically bad software problems over the past few months. First, it was documented OnePlus phones were harvesting information on customers in questionable methods, and then there was the “Engineer Mode” discovery â? a potential backdoor with regard to hackers, at least those who got the hold of your device.
OnePlus Head of Marketing Kyle Kiang (pronounced “jong”) drops in around the MashTalk podcast to set the report straight on those incidents, clarify why the OnePlus 5T can be coming so hot on the high heels of the OnePlus 5, and uncover how he is able to tell the OnePlus story at a company that really does very little traditional marketing.
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