Brand new Amazon Alexa skill puts contemporary twist on Trick-or-Treat for UNICEF

New Amazon Alexa skill puts modern twist on Trick-or-Treat for UNICEF

Alexa’s got a new ability, and it’s spooky and impactful simultaneously.

To get into the periodic spirit, UNICEF USA and electronic marketing group FRSH have released a new Halloween skill for Amazon’s personal assistant. Kids and their loved ones can ask Alexa about Halloween night fun facts, play games, and find out how they can help other kids within need â€? all through their Alexa-enabled devices, like the Amazon Echo.

The effort expands on the company long-running “Trick-or-Treat for UNICEF” advertising campaign, which first launched more than 60 in years past. The Alexa skill is a contemporary update for the Halloween tradition that will encourages kids to collect money in UNICEF’s iconic orange boxes as they proceed door-to-door for candy. Since the advertising campaign began in 1950, kids possess raised nearly $177 million supporting UNICEF’s efforts to “help children who need more than candy. “

The new Alexa skill aims in order to inspire more families to get active in the campaign. The “Daily Treats” function coincides with the Trick-or-Treat for UNICEF calendar, which unlocks stories, quizzes, and giveaways. There are also how-to video clips and tips to help children make a difference, such as how to create a crowdfunding campaign.

Families will also find a “Simon Says”-type game called “Ghosty Says, inch and a playlist of scary Halloween night sounds.

“UNICEF UNITED STATES is excited to launch a second Alexa skill with FRSH to bring the particular Trick-or-Treat for UNICEF experience in order to homes across the nation, ” stated Jennifer Roberti, senior vice chief executive of marketing and communications at UNICEF USA, in a statement.

“Kids and families can engage in the initial Kids Helping Kids campaign within a fresh and exciting way. “

“This Halloween season, kids plus families can engage in the original Children Helping Kids campaign in a clean and exciting way. “

This year, Trick-or-Treat for UNICEF includes a special focus on disaster relief, increasing money to help kids affected by latest disasters, such as the devastation caused by hurricanes in Puerto Rico and the Carribbean, and earthquakes in Mexico.

According to UNICEF, $1 elevated can buy pencils for a class associated with 30 students, $8 can account safe water for one family to imbibe, and $15 can buy five mosquito nets to protect kids from wechselfieber. A $55 donation can buy the box of life-saving food therapy for a child suffering from severe severe malnutrition.

Earlier this particular month, UNICEF USA and FRSH announced another Alexa skill along with its Kid Power initiative, uplifting kids to help malnourished children all over the world.

FRSH has launched number of socially conscious and identities-focused abilities for kids on its Amazon web page, from highlighting important women around the world to facts for Black Background Month.

Along with the brand new Alexa skill, kids and family members can join the campaign by means of social media by following the hashtags #TOT4UNICEF and #BeScaryGood.

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