Get ready to see a lot more Fb Stories.
The social network is finally finishing the last step of its Facebook Tales rollout: letting brands participate. Fb announced today that it will begin opening its Stories feature to Web pages (or accounts that are run simply by businesses).
The rollout, which usually arrives more than eight months right after Facebook officially launched the function, will begin “over the coming 30 days, ” according to Facebook product supervisor Amy Sun.
âWe’ve already been listening to our community and trying to make it fast, fun and easy for individuals and Pages to create Stories upon Facebook, ” she told Mashable in an email. “Over the arriving month, Pages will be able to create Tales to share with the people who follow all of them. â? ***********)
Facebook didn’t elaborate on the reason why the Stories rollout has been therefore slow, but it likely has connected with how extremely unpopular the function is. Although Instagram was able to duplicate the feature from Snapchat therefore successfully that it’s now it’s today used more frequently than all of Snapchat, Facebook’s version seems like it’s.
Its slow adoption has been constant since its launch, despite tests that have allowed users to cross-post Instagram Stories to Facebook as well as the addition of Facebook Stories on desktop computer.
Now, the company is lastly going to allow brands and other institutions with Pages to create their own Tales, which will no doubt increase engagement with all the feature even though it will come at the cost of annoying all of us even more. We all can’t wait to see what manufacturers come up with.