Facebook just scored a huge win the quest to win over teens.
The company has acquired tbh, the anonymous app that’s been heading viral with teens. The application, which is targeted toward middle college and high school students, is a network which allows users to swap compliments simply by participating in anonymous “quizzes. “
It’s proved to be a winning formula for tbh, which has been in the App Store’s top for weeks, including two directly weeks as the number one app, based on data from Sensor Tower.
Facebook confirmed the acquisition stating, âtbh and Facebook share a typical goal – of building community plus enabling people to share in ways that will bring us closer together. “
The app, launched in Sept, racked up more than 2 mil downloads in its first month within the App Store, according to data from Application Annie. Since then, the app provides reached 5 million users that have collectively exchanged more than a billion text messages, according to tbh.
The application is centered around emoji-filled private quizzes that ask users to choose which friend has “the greatest smile” or is the “world’s greatest party planner. ” It continues identities a secret but customers can see the gender and quality level of the person who “chooses” them.
It seems like Facebook plans to keep the application as a standalone service, rather than adding it into the social network. “Going forwards, your experience with tbh wonât modify, but we’ll continue to improve on it and build features you like âbut now with plenty a lot more resources, ” tbh said within a blog post.
That’s not surprising taking into consideration Facebook has historically struggled in order to appeal to younger teens. The company’s very own standalone apps built for teenagers, like Lifestage and Snapchat identical copy Slingshot, have failed.
Still, the acquisition is a huge win regarding Facebook, which has been struggling to make an impression on younger teens.
The quantity of teenage users on Facebook is definitely expected to drop in 2017, based on a recent report from eMarketer â? the first time the company has predicted the decline in Facebook users associated with any age. And a survey launched by Piper Jaffray last week discovered that 47 percent of teenagers prefer Snapchat over other social support systems.
But by scooping upward tbh, and its 5 million+ adolescent users, Facebook can now say this finally, finally, finally has an item that’s actually loved by teenagers.