Over fifty percent of Australians are apparently making use of Facebook’s Messenger

More than half of Australians are apparently using Facebook's Messenger

Messenger is big Down Under.

Image: Mashable/lili sams

Messenger certain is popular Down Under.

Facebook revealed its first country-specific statistics for the instant messaging platform, declaring 13 million Australians use Messenger each month.  

That’s more than half the particular country’s population, and 80 % of smartphone users, according to information from Statista.

The recognition of Messenger in Australia is why Fb has identified it as an essential market. It’s why it’ll be main countries outside of the U. S. in order to launch the Discover tab upon Messenger, which puts bots through businesses and publishers within reach for the app.

Some of the Aussie-centric bots set to feature on the system include ABC News, which provides day-to-day news digests and breaking information alerts; Domain, for house costs and property news; and the Aussie Football League (AFL), for solution information, match previews, scores plus fixtures.

France, Egypt, Nigeria, Morocco and Philippines will also sign up for Australia in being next to release Discover outside of the U. S.

“With over 200, 000 bots on the Messenger platform, the particular Discover tab enables people to discover businesses they love as well as search new Messenger experiences they might not need known about otherwise, ” Sophie Blachford, Brand Development Lead from Messenger, said in a statement.  

“And for businesses, this is an effective new surface to connect with an involved audience. “

Facebook claims 1 ) 3 billion people use Messenger each month, competing very closely using its other messaging platform, WhatsApp, which usually hit 1 . 3 billion month-to-month active users back in July.  

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