Today, a bunch of all of us cool folks here played that will hip new, live phone trivia game HQ. As a big trivia guy (and regular champion), I actually enjoyed myself. As a realist, I actually don’t think it’ll be around for too much time.
HQ is an app that you could download on your iPhone (no to discover for you Android users). Then, two times a day on weekdays and once upon weekends, it will notify you to sign up for a live-hosted trivia game to compete with many thousands of people to earn real money.
It’s simple. They have intuitive. It’s mildly charming. And yes it doesn’t stand a chance.
It’s an extremely futuristic service that effortlessly connects people and creates a feeling of community over something because basic as a trivia game. I used to be greatly appreciative of the thoughtful queries that seemed neither too hard neither too easy and the hosting (by “Quiz Daddy” Scott) went down pretty much. Â
However, it has a number of issues working against it. Â
There are these things called fads? Â
You can always count on a substantial mob of people to get bored associated with something. And that’s doubly true from the internet. Â
Though HQ‘s customers have skyrocketed in the past few months, you can view that same trajectory in any quantity of fast-rising applications or experiences that will died quick, quiet deaths. Friendster, Meerkat, Yo!, Peach, Ello, Key, Yik Yak are all apps that will had a lot of buzz, gathered a large user base, and fell tough.
I don’t doubt that will HQ can hold on for perhaps a year. But it still has no discernable revenue stream, and is giving away $2, 000 a day ($1, 000 upon weekends), not including server costs, skill costs, overhead, etc . We published that they have a few million in investment capital funding, which gives the team a restricted window to make this thing be successful. Â
They could prove myself wrong, but the short attention period of the internet is a real thing. Â
Not the stablest of ownership
HQ entered the consciousness of numerous people a few weeks ago, and not in the way the particular game’s owners would have preferred. Â
The Daily Beast’s Taylor Lorenz attempted to do a profile of the game’s main host, Scott. What the lady got was a threat from HQ CEO Rus Yusupov that if the lady ran her previously recorded job interview with Scott, the host might lose his job. In the outrageous post, Yusupov flew off the manage and came across as someone nobody would want to work for. Â
Yusupov do apologize, but the damage was carried out.
Maybe it’s just a good isolated incident, or maybe it’s an indication of bad leadership for a firm walking on a tightrope.
It would be soooo easy to replicate (and to do much better)
Several of these apps listed above fell to rivals who were able to provide a much better encounter, on a stabler platform, with an currently competent business model that could provide an assistance with longevity.
HQ does not have a patent on a quiz video game, and other big platforms (Facebook, Snapchat, Twitter) are almost certainly looking into the way they could develop a more compelling item and disperse it across their own enormous user bases.
And they could do so much more with the video game: More access to the hosts, larger prizes, microtransactions, user factions, prototypes, etc . Â
Certainly, HQ is attempting to future-proof its product and can probably evolve to keep its users. Yet that’s a real balancing act for the fledgling company already suffering poor press and trying to keep supporters with legendarily short attention ranges.
I’m sure I’ll enjoy a few more times, gradually forget about HQ, and eventually delete the app. Plus I’m certain I won’t be the only one. Â