Big changes are headed for Snapchat.
Yesterday, speaking during Snap’s Q3 earnings call, CEO Evan Spiegel teased a major redesign, stating the company was in the midst associated with “redesigning our application to make it more reliable in its results. “Â
Now, we know a bit more as to what that redesign will look like, thanks to a brand new report from Business Insider.
According to the publication, which reported unnamed sources familiar with the company’s programs, Snap will streamline its interface so that content from friends is definitely separated into one section of the application, while public-facing Stories â? which includes those from influencers â? may live in a separate, dedicated, section of the particular app, alongside publisher content. Â
The latter section, which would consist of influencer Stories, “Our Stories, inch publisher content, and other publicly-available articles, will reportedly be sorted algorithmically in a feed in order to surface articles relevant to each user. This give food to would apparently replace the current “Stories” and “Discover” sections of the application.
That would be a dramatic leaving from Snapchat’s current design, that has historically emphasized putting content directly into chronological order over everything else. Spiegel has previously criticized other interpersonal platforms for prioritizing recency as well as other factors over chronology.
“Most social media has all of your pictures plus videos in reverse chronological order, that is why the end before you see the beginning, inch he said in a 2015 video clip. “But on Snapchat, if you’re taking a look at a birthday party, you get to watch the particular birthday unfold â? beginning, center and end â? which actually gives it a familiar sensation because that’s the way we’ve been informing stories forever. “Â
That said, this might sound like the “friend” section of the application, which will live where the “Chat” area currently is in the app, may continue to surface content chronologically.
Separating all of Snapchat’s public-facing articles into a dedicated section would come using a number of advantages. As we’ve earlier highlighted, some of Snapchat’s most convincing content is currently hidden in Snapchat’s Snap Maps and search functions, which are easy to miss if you’re unfamiliar with the app.
By smashing all of this out into an algorithmically-sorted feed, Snapchat would greatly raise the visibility of this content. It would become a welcome move for influencers, who have long complained about lacking a better relationship with the company (though there have been signs Snap has been doing a lot more to win them back in latest weeks).
It’s not clear just how all this would affect Snapchat’s posting partners, which currently occupy a lot of the prime real estate in Snapchat’s Tales section (Mashable is also a Snapchat Discover partner). But it sounds like author content could also be subject to the algorithmic feed.
The update happens to be slated to launch December four, according to the report. A spokesperson to get Snap declined to comment.