Snapchat wants basketball supporters to get onboard with its latest increased reality feature.
The application is rolling out a new group of AR “world lenses” that permit fans watching NBA games reside in the arena to snap dance 3D foam fingers.
The feature, which is rolling out today to coincide with the opening game from the season, is essentially the NBA edition of Snapchat’s dancing Bitmoji lens. Fans at or near the industry can call up a dancing polyurethane foam finger decked out in the home team’s gear and add it for their snaps.
You can routine through three “emotions” for the lens: happy, nervous, or sad. Which they look like in action.
Notably, not all supporters will be able to access their team’s related lens. Though Snapchat is triggering the feature throughout teams’ towns today to mark the 2017 season’s inaugural game, the lens will be limited only to areas close to the arenas after opening time.
Snapchat has been experimenting with these kinds of augmented reality lenses for some time, however the update is only the second time the organization has tied the feature to some specific location. (The first had been its augmented reality art installation launched earlier this month. )
Snap does have close ties towards the NBA, though, so it’s not surprising the organization would choose to bring the feature in order to games. The company has previously combined with the league on game-specific geofilters, themed Bitmoji, and a dedicated funnel on Discover.