This particular cheeky ‘store’ can help you take control of your web life

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This cheeky 'store' can help you take control of your online life

There’s a lot of high-brow, abstract discuss privacy and personal data.  

But when it comes to our personal experience with this, all we usually get is really a long, boring, overlooked list of circumstances that nobody reads before registering to Facebook or other social media marketing giants. Do we truly determine what part of our digital footprint will be owned by these companies?

That’s why the Glass Room, which usually just opened in central Greater london, is important.  

At first view, it’s just another all-white, sleek, gleaming, minimalist pop-up tech store, along with massive windows overlooking central Greater london and interactive handsets methodically put into tactical positions. It bears greater than a fleeting resemblance to a famous store, which shall remain nameless.

Except that once you get within and start checking out the “products”, if you’re left amused at best, desperately bewildered at worst.  

Mozilla and Technical Tech, the organisers of The Glass Room, call it “a tech store with a twist”, and it is declared purpose is to make the intangible â€? the theoretical, philosophical planet of privacy, data and electronic life â€? tangible in a lively, cheeky manner, so you can make better, advised decisions about your data and the method they interact with big tech businesses.  

“The world of personal privacy and security is actually very difficult to assist individuals understand in a tangible method, ” Jascha Kaykas-Wolff, Chief Marketing and advertising Officer at Mozilla, said.  

“What happens when they go online and decide to interact with different kinds of businesses? Glass Area is a series of artists’ interventions to assist you physically feel, touch, and see the way in which that your data works for different businesses. “ 

Most of the products exhibited are interactive, from Where The F**k was I?, a book listing the artist’s areas from June 2010 to 04 2011 as recorded by their Apple’s iPhone, to “Smell Dating”, a new way to make connections that fits single people based on their olfactory compatibility.  

Some of the “products” have a dark shroud of creepiness. “Data Production Labour”, from musician and activist Manuel Beltran, investigates how the data we produce is a type of productive labour.  

You simply place your phone within the mat and scroll Facebook, whilst a sensor records your hand actions and an emotion-recognition software songs your facial expressions to see your own response to what you see. The result will be checked against the minimum wage working in london.

Facial recognition also functions in “Megapixel”, which is a clever, user-friendly way into the dominant debate upon AI and privacy. The visitor just walks up to the front of it as well as the system starts scanning your face plus attempts to match it against the publicly accessible database of pictures.  

“The database that will Megapixel uses to train for its face recognition is available through common certification, off of Flickr. So what you and I might not know is when you choose in order to upload your information into a place that people like because it offers a good services, that data is made available to various other other businesses that can choose to perform whatever they want, ” Kaykas-Wolff mentioned.  

A part of The Glass Area is dedicated to the big tech businesses â€? Google, with a piece displaying Alphabet’s massive network of purchases; Facebook, with a model showing Indicate Zuckerberg’s house; Microsoft, with a remote-control fertility chip developed by the Costs and Melinda Gates Foundation.

At the end of your visit, several white-clad volunteers called “Ingenious” expose you to a cheeky tool: the Data Detoxification Kit, a programme in 8 prescribed steps â€? one for every day â€? to take back power over your data online and have a healthier connection with the businesses running your life.  

“What we don’t understand as a bulk of people around the world is how we may individually take control of our data, inch Kaykas-Wolff said. “With Glass Space, they’ll understand their relationship in to contributing to a healthier internet selecting to do something as simple as let’s imagine shutting off location services in your phone. “

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