Tweets admits it overestimated its consumer numbers

Twitter admits it overestimated its user numbers

Twitter announced its Q3 financials these days which included a surprise beat that could business lead it to a quarter of real profitability before 2017 is out, yet there is also less positive news.

The company admitted it acquired mistakenly counted users of Numbers, the app it transferred to Search engines via the sale of its Fabric product in January, as part of its overall target audience for the past year. At peak, that will error inflated Twitter’s numbers simply by as many as two million.

An adjustment of between one plus two million doesn’t seem large given Twitter’s userbase is over 300 million, but growth has been therefore minimal that they could move the particular needle.

Here’s a summarize of how the mis-measurement impacted Twitter’s recent numbers:

While Digits was an app that might be connected to Twitter, the company explained not all of its users were necessarily Tweets users.

“These third-party applications used Digits, a software development kit of our now-divested Fabric platform, that allowed third-party applications to send authentication messages via SMS through our systems, which did not relate to activity on the Twitter platform,” it mentioned in a note to shareholders.

The admission is reminiscent of Fb, which last year admitted it acquired significantly inflated video views for 3 years due to a miscalculation.

Featured Image: DragojaGagiTubic / iStock Content / Getty Images Plus



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